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    Negotiating Salaries and Contracts

Show me the money! This exclamation may have worked in the movie Jerry Maguire, but Hollywood tactics are not likely to have the effect you're hoping for when negotiating a salary for a new job or making your case for a salary increase in your current job.

Still, financial compensation is essential to consider when evaluating a new position. "Often the key to a job for a lot of people is salary," said Marci Burdick, senior vice president of broadcasting for Schurz Communications. "It's just a reality of life, and it's certainly an important driver, though not the only one."

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