So says Merrill Brown, founder and principal of MMB Media LLC.
And, he says, stopping this demise is up to journalists. Journalists can help save media outlets by keeping an eye out for ways of using new technology to help their organizations navigate through the bumpy road they’re facing, he says. Brown is an Internet pioneer. He has served as senior vice president and editor-in-chief of MSNBC.com and was previously a media and communications consultant whose work included strategic development work at Time Inc., NBC and other media ventures. Brown now consults with clients on management and strategy, corporate, editorial and program development, business analysis and marketing services.